Our Vision

The market leader in great mobile gaming and entertainment experiences for African consumers

6/10 Fastest Growth Economies in the world

The African markets consist of 1 Billion consumers across 52 countries. The continent hosts the world’s fastest growing middle class, currently around 34% of the population. By 2100, Africa will be home to nearly 40% of the world’s population, up from 15% today.

Growing access to digital infrastructure like smartphones, internet, and mobile money services, is facilitating wide-spread use of digital products.

Our portfolio companies create digital products for the most popular uses of the internet in sub-saharan Africa - sharing sports, music, and film content.

bet small win BIG

betPawa is a mobile gaming, and sports betting company. We are currently live and have licences to trade in Kenya, Uganda, Nigeria, Zambia, Ghana and Tanzania - with local offices in each market.

Our design, marketing, and tech teams are based out of offices in London and Tallinn. We employ 200+ people across Europe and Africa, and are growing.
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Investing in African music talent 

Empawa is changing the game for independant artists.

Driven by Mr. Eazi, and sponsored by pawaPlay, the artists are provided the best shot at making it big globally.

The first emPawa Masterclass took place in February 2019. Over 20.000 artists applied to take part, and receive mentorship from international superstars and key industry players.
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260 million EPL fans

The African continent hosts 260 million football fans. Most Africans follow the EPL and other elite football clubs in Europe.

Futaa provides instant news, results, and updates to these fans, optimised for African devices and internet conditions
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Join the world's fastest growing consumer market opportunity.

betPawa is massively profitable and growing fast. If you want to work on highly scalable consumer facing products, optimised for emerging markets, check out our job openings.